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  1. Combining Social & Content to Earn Visibility & Earn $$$

    When you're done observing, go to the next step and actually ask your audience what they like - focus groups and questionnaires still work - and can provide useful insights. When you're done looking at your audience, the next thing to do is to look...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Maybe you can do it by hand monthly, but that is a lot of work. There is no short-cut to driving more profit, you still have to out...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    Proflowers has done very well without a shopping cart and has a very successful suggestive up-selling conversion rate. The trick to optimizing the users' task is to start the process with the desired outcome and work backwards up the task flow.

  4. SEO for Startups & New Businesses: An 11 Step Plan

    This means you need to make your content as locally relevant as possible and to make it work great on mobile devices (where a ton of local searching is done). Put SEO and content metrics on somebody's performance plan and make sure you have the...

  5. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    A lot has been done by smart people the world over. Use what they've done and build upon it. It's important to recognize how far your work has come without losing sight of where you want it to go. It is a declaration of the policies and aims that I...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    These tools work a lot like other survey mechanisms but they’re different in that they both provide access to survey respondents for a modest investment. Google Consumer Surveys are a good way to reach larger audiences while Survey Monkey Audience...