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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays. So often, ad copy tests are done on the fly – one ad is beating the others, and you need to come up with a new challenger...

  2. SEO Is No One-Trick Pony

    Alongside of this, you’ll want to develop and submit an XML sitemap and work on internal linking. Put all of this together in a spreadsheet and analyze the opportunity (and the opportunity cost/work) to get a sense for what the project is going to...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    The priorities will help you break out this project into the necessary work streams that get the job done, and done right! I find that identifying which individuals, committees, etc.need to be involved helps streamline workflow and fortifies...

  4. How to Work When Nothing Seems to Work

    All the same, you have a job to do and/or a contract to fulfill, so "the best" in the SEO business usually find a way to get the job done, even if it means firing yourself or the client. Hide your reasons for addressing the matter; be explicit...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Do a monthly check on authority metrics such as Domain Authority, as a good SEO leading indicatoron the quality of work being done and trust for the site being built. It doesn't have to be a huge time commitment when done regularly - just an hour...

  6. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The previous product meant we had to work with a combined CPA, so this is a great step forward for advertisers. Some functionality has been lost, but there are lots of new features, so if you haven’t already done so then now is the time to be...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    Customer Threats Never Work The membership-based online retailer has done an unbelievable job at creating an army of brand advocates through loyalty programs and offering custom outfits based on customer lifestyle profiles.

  8. Last-Minute SEO - Here Come the Holidays!

    When Labor Day comes, you get back to work relaxed and ready to start working on your site visibility plan for the holidays. This is where guerilla and viral marketing work very well as well. These can be done through networks or even direct...