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  1. Mobile Advertising Measurement: Winning the Long Game

    Ultimately, marketers want users to keep coming back to the app day after day. As mentioned previously, some enterprise marketers work with hundreds of publishers, and being able to identify which partners are actually driving app installs enables...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The best way to surface these ideas is as part of a larger brainstorming process that will take in all areas of your content strategy and include work on defining the audience first. In simple terms, it is the document used to schematically plan...

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    Each of us has our own idea of what it entails, but at the end of the day, I think it can be generalized as marketing. It just doesn't work that way, people! It seems that there's a lot of misunderstanding surrounding the way that search engine...

  4. Google, Where’s My Car? Google Now Adds New Parking Location Card

    How Does it Work? However, if you went to a three-day music festival and are looking for your car in a throng of other tightly packed vehicles, it may present a bit of a challenge. Have you ever spent what seems like hours roaming around a large...