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  1. How to Eventually Become a Millionaire Using Your SEO Knowledge

    Most SEO consultants are mainly technical consultants that work with website builders. Most companies that rely heavily on search traffic have their own teams for the day-to-day SEO tasks. It can easily take an online marketer a day a week to make...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Overnight: 1 day The good candidate can describe why certain approaches may or may not work for your particular users and domain. UX design was largely unappreciated for many years, but the rash of recent successes attributed to good UX design has...

  3. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    You enter the restaurant and immediately notice the place needs some work. During my Panda work over the years, I’ve found that some webmasters are simply too close to their websites to understand how typical users feel about their content, their...

  4. Mobile Advertising Measurement: Winning the Long Game

    Ultimately, marketers want users to keep coming back to the app day after day. As mentioned previously, some enterprise marketers work with hundreds of publishers, and being able to identify which partners are actually driving app installs enables...

  5. Forget Big Content – Small Content Is Critical to Search Success

    The best way to surface these ideas is as part of a larger brainstorming process that will take in all areas of your content strategy and include work on defining the audience first. In simple terms, it is the document used to schematically plan...