That's AFC (however crude) at work! A couple of years ago, Scott Stratten of "Unmarketing" book fame (a great read) was asked his best SEO tip. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners...
Looking at his work site he realized that both the www and non-www versions worked with no redirects, and no canonical tags. Experts Don't Work Here The in-house SEO needs to make sure to be as involved in the selection process as possible, to...
Work systematically through one test group at a time. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all.
Have a pet project you work on. Those who form their own opinions on how things work will always have a leg up on those who blindly follow the advice of others. Not only was a great way to put finally put faces to names, it was an opportunity for...
Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? That applies quite well to content marketing, where it can often make more sense to seek inspiration from well‐liked content...
You get to concentrate on your work without worrying about the security of your mission-critical and sensitive personal information. If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot...
Facebook replaces ‘brand resource center’ with new website and assets – Inside FacebookThe new Facebookbrand.com https://www.facebookbrand.com/ provides dos and don’ts and FAQ for anyone who intends to use the company’s name, logos, or images in...
Our Work page features a comprehensive timeline with images and video to boot. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to...
It isn't comfortable to access arts and entertainment information at work with co-workers or a boss nearby, but it is very comfortable to do so at home, possibly as a second screen to a feature film. Content strategy is all about matching visitor...
Social optimization and authority building: LinkedIn, Pinterest, Twitter, and Facebook all have optimization strategies that work and can be employed synergistically. SEO professionals can speak truth to power and impact the bottom line with...
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. Influence may only be sustained when you accept that the work required to cultivate and nurture the relationships you build will never...
Google+ Hangouts work wonderfully for businesses that work with international clients because you can chat with so many different people at once. There are many other features that work great for any business in general, and with international...
There has to be a careful balance of reading their work, complementing their work, sharing their work and then relating their work to your business. While most PR specialists don’t want to work the weekend, Greg Jarboe from SEO-PR gave a great...
A good PR is priceless because they can do a lot of work for you. No matter how good a writer you may be, it’s natural that sometimes you’ll be stumped. Perhaps, you can’t think of something new to say, or can’t find the right angle or you’re fed...
Full Disclosure: I work for Bing Ads as an Evangelist. This means I am constantly bombarded with fantastic information I think we should share instead of keeping locked up. What follows is some of that great information.
I would get on Google+, I would start posting stories and position me as an expert in that niche, in that genre and I would just work two hours a day for nine months on it," Kawasaki said. If you have more brains than money, you should focus on...
Thankfully, reader gives an average posts / week for each feed, and I could work out how long I had been subscribed to each feed by looking at dates of the first post starred in that feed and the most recent.
Keep up the good work and continue to evolve your social media strategy as you notice changes in your industry or the habits of your customers. You may have aches and pains, a fever, sore throat .the list of symptoms goes on and on.
If you have some very low value products that might not work well on search, simply don't include them in any targets. Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were removed.
We work hard to get privacy right at Google. Google has accepted a fine from the German data protection authority over its mistaken and unused collection of WiFi data using Google Street View cars. The €145,000 fine comes nearly three years after...
