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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Similarly David Bowie's people should have restricted the options to a subset of his work, perhaps all of his songs that charted except for any gnome related ones. By involving their audience to make them feel like their input is listened to, a...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    For me, keyword discovery work best as a starting point, since it fuels the brainstorming process. But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and likely missing out on some opportunities.

  3. Responsive Now! The Rise of Front-End Frameworks & Potential Pitfalls to Consider

    But, most of all, remember, consult your developer and/or development team before assuming a framework can work for you or your business. Google's announcement that responsive web design is its preferred method for mobile delivery, coupled with its...