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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    In addition to the $5,000 prize, Yelp is offering an additional $1,000 if a student's work is published in academic papers and up to $500 in travel expenses to present that research. It is dropping a new tool to explore all of those ideas and fads...

  2. How to Create a Social Media Friendly Landing Page

    For mobile forms, check boxes and radio buttons work far better than drop down lists. What didn't work? We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy.

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    While much of the ground work has been laid for perfecting paid search and how well it works for retailers' customer acquisition goals, the fact of the matter is that retailers still have plenty of opportunities to learn more about their customers...