SEO News


  1. Goodbye, Exact and Phrase Match Keywords. Now What?

    That's true - at WordStream, we estimate that only 3 percent of advertisers who had opted out and were using exact and phrase match will be affected. By now you've probably read that Google is killing off exact and phrase match in AdWords as we...

  2. News Flash: Paid Search Query Data Isn't Going Away (Duh)

    Major Third-Party SEM Platform Providers Not Impacted: If you use an SEM platform like, Acquisio, WordStream, Marin Software, Kenshoo, Adobe (etc.then you can still access your AdWords search term report as you've been doing in the past.

  3. Google Penalizes MyBlogGuest, a Guest Blog Network

    Editor's note: Story updated to add quotes from Smarty, with an assist from Larry Kim, founder and CTO of WordStream. At the time, Smarty was pretty confident that MyGuestBlog wouldn't be hit, primarily because it wasn't a "network" and it wasn't...

  4. 26 Free Must-Have Tools for PPC Success

    Suggested by Larry Kim of Wordstream. Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and paper).

  5. It's BrightEdge vs. Searchmetrics in SEO Patent Case

    My company invests millions of dollars every year on software product development," said Larry Kim, founder and CTO of WordStream. Patent wars are nothing new. Every day, tech companies battle in and out of court over patented innovations.

  6. Building a CRAP SEO Content Strategy

    I like SEMrush for discovery of competitor terms, Wordstream for breadth of expansion, UberSuggest because it's great (and free), and the Google Keyword Planner tool that also offers great bang for the buck (at free), but it requires a Google...

  7. 21 Best FREE SEO Tools for On-Page Optimization

    The Wordstream Free Keyword Tool offers thousands of keyword ideas from a huge database of more than a trillion unique searches. Wordstream Google's official position on webmaster best practices really hasn't changed much over the years.

  8. Bringing Together Paid, Owned, and Earned Media

    Wordstream Not everyone does – in fact, many brands usually don't have full clarity when it comes to understanding each of those areas. The Bringing Together Paid, Owned, Earned Media session at SES New York 2013, presented by Andrew Beckman...

  9. Google+ Local Bible for SMBs

    You can use keyword tools such as AdWords, Wordtracker, WordStream and Übersuggest to generate an exhaustive list of as many possible relevant keywords. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that...

  10. How to Estimate the Break-Even Point of Paid Search

    WordStream’s study also showed the average CPC per industry for the top 10 industries. I actually enjoyed the discussions and learned quite a lot from some of them. The question that kept bugging me was if there’s a correlation between a price of a...