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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, also strange is that while keyword lists won't have any effect on ads, you can use negative keywords to limit the searches for which ads show. Then use the report to generate negative keywords lists you don't want to show on.

  2. 5 Remarketing Tips to Maximize Your Holiday SEM

    Get on the 'Remarketing Lists for Search Audiences' Train It’s the only time of year when women buy lots of hunting gear, 25-year-olds buy Hummel figurines, and anybody can be compelled to stop in the middle of their “Words With Friends” session to...

  3. Google Warns of Upcoming Exact Match Domain Algorithm Change

    The patent paperwork was filed in 2003 and lists Amit Singhal, Matt Cutts and Jun Wu as inventors. For example, if the search engine gives greater weight in ranking results to words used in the domain name associated with web sites, a company may...