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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    I can see it now, a huge billboard showing super-thin models in our tightest jeans with the words, 'British Outfitters – The Perfect Jeans for the Perfect Body. All ad campaigns were immediately paused, and budgets were shifted to Twitter and...

  2. The Role of #Hashtags in Social Media and Search

    Yes, I said 'heard' because hashtags have now infiltrated contemporary culture and advertising campaigns. Because a hashtag puts a word, acronym or series of words together without spaces, unfortunate interpretations turn good intentions into Epic...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage their marketing campaigns more efficiently.

  4. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    In other words, the paid clicks aren't replaced by organic clicks when search ads are paused. Google's conclusion isn't surprising and perhaps reassuring to those advertisers still on the fence about the impending enhanced campaigns upgrade...

  5. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Allows your ad to show for searches that match the exact phrase exclusively in that order, no other words. Additional words may also appear in the user's search. Allows your ad to show for searches that include the exact phrase and possibly...