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  1. Combining Social & Content to Earn Visibility & Earn $$$

    In other words, the key to this whole thing is "Quality Content. You should also think about ways to repurpose your content across different channels, in other words, don't make your content be like a wedding dress…find other ways to utilize it...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    I tend to choose my words carefully when people ask me about the future of marketing (the discipline) and the future of the marketer (the professional). Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually...

  3. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Your words need to show your personality. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses on the psychological reasons for what...

  4. So... You Think SEO Has Changed?

    Not much here has changed except the tactics of how you go about understanding which words are being used by your audience to search for your products, services, or content. Every year I hear a new chorus of folks claiming that SEO is dead or that...

  5. 26 Free Must-Have Tools for PPC Success

    Enter a few words, and Phrase Builder will mash them up into keywords. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and paper).

  6. So Why Did All Those Movie Sites Lose Google Search Traffic?

    In other words, who is the source of copyright infringement? In the last month, many webmasters noticed there seemed to be an update to the Google algorithm that hit mid February. On February 14, people were noticing fluctuations in rankings, but...

  7. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Even for Neil Armstrong, the first man to step onto the surface of the moon, NASA did not script his famous words, or give him any direction on what to say – during arguably one of the most watched global television events in history NASA gave him...