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  1. Secret Sauce LoMo Tips for More PPC Sales

    In other words - find out what mobile campaigns are driving sales in specific store locations. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local...

  2. Introducing the Local Marketing Adoption Curve

    In other words, once you are running, you really are "all in" with local marketing. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as...

  3. Dealing With Onsite Duplicate Content Issues

    Click on "Duplicate Content" in the Site Details section to get an overview of the URLs, titles, match words, match percentage, and match pages. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple...

  4. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In other words, Google Now returns twice as many results as Siri and nearly three times as many results as Cortana. In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down in providing the most useful...

  5. The Evolution of SERPs and User Behaviors

    Or in other words, the year of the Golden Triangle. Action words at the beginning of your title tag Our job is at the mercy of search engines and as they improve, we have to improve with them. And they improve a lot.

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In other words, maybe you’re not using AdWords as effectively as your competitors, so they get the best traffic at the best prices, and you’re hustling for paltry scraps at a premium. Stairway to Heaven" keywords: As in, "words that have two meanings.

  7. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy, but combining these two concepts is actually a very good thing when it comes to SEO. A few simple mini-deep dives at specific times throughout the...

  8. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    Muradov, who says he also recently illustrated the Centennial Edition of James Joyce's Dubliners for Penguin Classics, notes both Joyce and Tolstoy "are careful and selective with words, allowing the reader's imagination to collaborate with the...