In other words, its sheer size dictates that what it ends up doing will greatly influence the state of the art in mobile ads. Though ad networks and search engines like Google see real revenue, mobile local leaders like Foursquare and Yelp haven't...
In other words, their view of content is fairly static and self-centered. Small and medium businesses face a number of challenges inherent to their size; many simply don’t have the budget, manpower, or in-house expertise to pull off the online...
Among webmaster and SEO forums, it is well known that links with the right words (namely,anchor text) pointing to your website increase the likelihood of your site ranking for the same term. If a human user cannot explain what a page is about, or...
In other words, they don’t work with two competing firms in the same market. Understanding the gray area between what Google says and what (currently) works is a different matter. Let’s start with what Google says about link schemes (taken directly...
Remember when Mark Zuckerberg launched GraphRank, Timeline and the Ticker at F8 last year and I whinged about how often he used the words “serendipity” and “serendipitous” in his announcement? Google has unveiled the Knowledge Graph, which they’re...
Globally popular words: Another good way to find keyword stuffing is to compare the words on the page to existing query data and known documents. Globally popular words: Another good way to find keyword stuffing is to compare the words on the page...
In other words, extract yourself from keyword-level analysis and take-in the bigger picture. Getting lost in the trenches of PPC warfare is a common but dangerous hazard. Sometimes you need to take a step back and review the battleground from afar.
Longer queries of five to eight words jumped by 2 percent in April as compared to March, while the number of one-word searches has increased 19 percent from 24.11 percent to 28.63 percent year-over-year, likely thanks to the rise of smartphones...
Those words helped pave the way for a boldness which reinvigorated the country, leading to prosperity. Attribution has been a popular buzzword in the industry for years now. It’s a topic at nearly every digital marketing conference as well as in...
Words or phrases for which you want to rank in the search engines. We bandy around phrases like "CTR on page 1 of the SERPs is better than on page 2" and "god help me if my content gets deindexed. However, for the new guys and gals out there (and...
Then I would replace all the other words in the document with words that made sense in the context of my new keyword, being careful to keep the same keyword count. We sure have come a long way in the search engine optimization (SEO) business.
Last year, ABC News posted a story, leading with the words, "Help me, Google, you're my only hope .to figure out why everyone on the web is wishing each other a Happy Star Wars Day. It's May 4th, which is unofficially Star Wars day.
In other words, can you use that metric to do something useful for your campaign: take an action, make a decision, etc. Many words overlap in meaning or are simply too vague, but others may be so specific that they return few results.
If you don't have a license to operate in China and do not require one (a hotel in the USA as an example), then you need to do the same as a Chinese company but send your local company registration documents with the words original copy signed by...
For example: [~wild*].minus): The minus operator enables you to remove specific words that you know indicate a non-opportunity. Instead I'll get 3-10 decent prospects and start thinking of a new query.
Wouldn't you prefer to describe your site to potential customers or visitors using your own words rather than leaving it in Google's artificial hands? Just add meta tags and your website will magically rise to the top, right?
When Google looks at your link profile, they’re looking at such things as what types of websites link to yours, how quickly you acquired these links, and the anchor text (the clickable words) used by the linking website.
Mockery of Google’s $25,000 fine made it to “The Daily Show” last week, where Jon Stewart points out that “Google makes $25,000 in the amount of time it took me to say the words twenty-five thousand dollars.
In other words, Google detected what they were doing and took action. Not all such businesses will be scams. It is possible to go through a process to "cleanse" a site of enough of the spammy links that the site can return to Google.
While it may seem that the prescriptions above are just different words for traditional link building and content marketing, small business must reconsider. Small business owners already live on the edge, often with large debt and little margin for...
