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  1. Do Weak Links Reveal Powerful Opportunities?

    So let’s filter on the word "recreation" and a whole set of topics are revealed: It seems a new feature released by Majestic.com earlier this year offers the opportunity to do just that. Weak ties play a crucial role in our ability to communicate...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In addition, both the length of text and word text were ranking factors that increased from 2013 to 2014. Implement higher word counts using relevant topic terms While this correlation has seen a slight decrease in the past year, it is still...

  3. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Queries with symbols or abbreviations - like a quotation mark in place of the word "inch" - were not supported by 60 percent of the websites studied. Last year, Search Engine Watch covered a different study that showed the majority (57 percent) of...

  4. 10 Shocking Facts About Content Marketing Today

    With social channels such as LinkedIn and Twitter, it's quick and easy to get the word out about your goods and services. Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking sites...

  5. Forget Big Content – Small Content Is Critical to Search Success

    When was the last time you used a single-word search term to find what you were looking for? One of the most popular posts of the year here on SEW focused on the increasing importance of this kind of data in informing marketing plans.

  6. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. Reverse image search gives results not based on a word...

  7. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Provide your internal team with a cheat sheet of the key takeaways and some sample messages to help get the word out. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.