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  1. Forget Big Content – Small Content Is Critical to Search Success

    When was the last time you used a single-word search term to find what you were looking for? One of the most popular posts of the year here on SEW focused on the increasing importance of this kind of data in informing marketing plans.

  2. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. Reverse image search gives results not based on a word...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    There were just pieces of the content that were copied word for word. Keep producing high quality content, keep using social to get the word out, and keep driving strong referral traffic. By the way, I have a client that called me a year ago after...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Provide your internal team with a cheat sheet of the key takeaways and some sample messages to help get the word out. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.

  5. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    But there's one thing I'm certain about when it comes to blogging: 500-word posts are dead. Write ONLY In-Depth, 1500+ Word Blog Posts And Neil Patel noticed that 1,500-word posts generated 68 percent more Facebook likes than shorter posts: