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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    The next step is to filter topics by the word 'News' as in: So by moving from a single topic 'News / Newspapers' to search for topics that include the word 'News', we uncover many more opportunities. In April this year, Majestic released a new...

  2. 10 Shocking Facts About Content Marketing Today

    With social channels such as LinkedIn and Twitter, it's quick and easy to get the word out about your goods and services. Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking sites...

  3. Forget Big Content – Small Content Is Critical to Search Success

    When was the last time you used a single-word search term to find what you were looking for? One of the most popular posts of the year here on SEW focused on the increasing importance of this kind of data in informing marketing plans.

  4. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. Reverse image search gives results not based on a word...

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    There were just pieces of the content that were copied word for word. Keep producing high quality content, keep using social to get the word out, and keep driving strong referral traffic. By the way, I have a client that called me a year ago after...

  6. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Provide your internal team with a cheat sheet of the key takeaways and some sample messages to help get the word out. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.