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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Contributors may be paid per article or by the word, and "may even be eligible for bonuses based on the traffic to their pages. When weighing expertise and reputation together, the handbook gives guidelines that clarify where less formal expertise...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    A Word of Warning Make sure your landing page delivers on what was promised in the ad, and that it does so in a way that is user-friendly for the consumer. To find out, I conducted a study analyzing estimated CTRs for 268 advertisers who...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. One of the key aspects of these businesses was, and still remains, the...

  4. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    To audit word count for every page on your site, crawl the site with Screaming Frog and looking for potential trouble spots in the "Word Count" column. Enable (and solicit) user reviews and feedback. Also, user reviews offer social proof and can...

  5. How to Build Your First Content Marketing Strategy

    Those goals may include increasing the visibility of their repair shop and getting the word out to the community about their line of trucks. You own a graphic design business and the last two articles you've written are highly technical pieces...

  6. How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

    You would need to actually have that word in your business name to appear. Mobile searchers may very well choose to make a local buying decision based on the endorsements and activity of Facebook friends, rather than random user reviews in search...