SEO News

Word Spoken

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  1. Search, Social Media & the Offline Purchase

    We call it word of mouth. Word of mouth drove many of their decisions, similar in nature to the decisions consumers make today about where to live, what to eat, or with whom to do business. The social media landscape is, in 2011, the truest...

  2. Localizing Websites: Why it Pays to Target Countries and Not Languages

    That's still better than referencing "poutine" on your French site, though -- people will likely think you've misspelled a curse word, which is embarrassing on more than one level. The Spanish spoken in Spain is vastly different from Latin American...

  3. Microsoft Windows 7 House Party: Public Relations Disaster or Video Marketing Triumph?

    Microsoft is putting a Tupperware-style twist on the upcoming Windows 7 rollout -- launching a new initiative to encourage thousands of employees, partners and technology enthusiasts to throw parties in their homes and communities to demonstrate...

  4. SearchDay: Oil and Water? SEOs vs. Content Owners

    Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing. We have been seeing a slow decline the last month or so and cannot really attribute it to any loss of SER or anything...

  5. Implementing your Search Strategy for the Latino Market, Part 1

    Underscores are now word separators, proclaims Google, CNET News Spanish with a regional dialect spoken by your target audience. In this final two-part article, we discuss ways to implement those strategies as recommended by established search...