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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The "(not provided)" traffic is leading marketers to use the word "probable" all too often. The word 'probable' is bad in a sales conversation," Adams said. Adams pointed me to a post on gShift's blog where they talk more about this, and stated...

  2. Why Content Marketing is a Definitive Method for Success in 2014

    A big picture word nowadays, content has truly driven the industry into new realms in 2013, and 2014 will be sure to be another adventurous year. Thanks to the Hummingbird algorithm, Google searches are akin to the way that we naturally speak, so...

  3. The Role of #Hashtags in Social Media and Search

    Because a hashtag puts a word, acronym or series of words together without spaces, unfortunate interpretations turn good intentions into Epic #Failures. Just as searches are conducted on platforms other than Google, Bing, and Yahoo, search also...

  4. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Here is one of the first four searches that were returned for just the word "printers". In addition to "HTTP Response Body" you also (POST) string query parameters to reflect user data. This post will cover how you might wind up the victim of a...

  5. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Check-in rewards like coupons and giveaways encourage visitors to check in, spreading the word about the location with their network. By tapping into a searcher’s social graph, Facebook searches for people, photos, video pages, places, etc.anything...

  6. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Visual tools that spell it all out complement the written word, so be liberal with infographics, comparison grids, video, etc.to attract clicks. Customers use non-branded keyword searches to find information, answer a question, or find the solution...

  7. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    Specifically, there is nary a word about the exact match domain update Google warned of on September 27. Clarifying text will appear in the drop-down box to help you disambiguate your search.project “Refinements”] This change helped users refine...