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  1. Forget Big Content – Small Content Is Critical to Search Success

    When was the last time you used a single-word search term to find what you were looking for? The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    A Word of Warning When users visit a search engine, they conduct multiple searches nearly 65 percent of the time, according to a study by Compete. What's more, three or more searches were conducted in nearly half of all sessions and 12 percent of...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The word 'probable' is bad in a sales conversation," Adams said. The "(not provided)" traffic is leading marketers to use the word "probable" all too often. Google may start to group phrases together in the future due to Hummingbird that say there...

  4. Google Gives More Prominence to First Playable Music Video Search Result

    Even though there is a DrDreVEVO account, "Let Me Ride" isn't a video uploaded to that YouTube channel; though the video for "I Need a Doctor" is, and a search for that music video doesn't trigger one of the giant YouTube thumbnails, even adding...

  5. Why Content Marketing is a Definitive Method for Success in 2014

    A big picture word nowadays, content has truly driven the industry into new realms in 2013, and 2014 will be sure to be another adventurous year. Thanks to the Hummingbird algorithm, Google searches are akin to the way that we naturally speak, so...

  6. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. Someone searches for a product on their smartphone during a lunch break at work.

  7. Ask.com's Top Question of 2013: What is the Royal Baby’s Name?

    In 2013, people were more curious about Miley's twerking, Paula Deen's n-word scandal, and various celebrity deaths and arrests. Top Political Searches and Questions You may know him better as His Royal Highness Prince George of Cambridge.

  8. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment is set up to capture landing pages containing the word "blog," so feel free to change it accordingly if your blog has as different article navigation structure. Recreate this advanced segment: http://bit.ly/both-searches