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  1. Forget Big Content – Small Content Is Critical to Search Success

    When was the last time you used a single-word search term to find what you were looking for? We've already discussed how changing search behavior is pushing traffic further down the long tail, but there is another key reason for creating decent...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    There were just pieces of the content that were copied word for word. Keep producing high quality content, keep using social to get the word out, and keep driving strong referral traffic. Once I heard the official announcement from Google's Matt...

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    The Oxford dictionary defines semantics as "the analysis of word meanings and relations between them. We're interested in lexical semantics, although an argument could be made that Google is at least partly interested in logical semantics.

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    A Word of Warning As an example, I recently sat down with a friend who was searching Google for a used Mercedes Benz SUV. Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on...

  5. Should You Syndicate Your Blog to Get More Traffic & Leads?

    The Final Word on Syndication Google will penalize you for duplicate content. When they do this, the Google bots are not confused anymore as to which is the original article and the link juice (ranking authority) passes on to the appropriate author...

  6. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Google doesn't use the word "penalty" with these releases and prefers the term algorithm update. In layman's terms, however, if it walks like a duck and you lose 50 percent of your business overnight, then go ahead and use the word penalty, just...

  7. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The "(not provided)" traffic is leading marketers to use the word "probable" all too often. The word 'probable' is bad in a sales conversation," Adams said. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for...