Content marketing isn't a new strategy, it's merely a new word. Back in 2008, I ranked a website in the top 15 for a one-word term in competitive vertical with no links, a domain that was less than a year old, four weeks from launch, with 1,500...
Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading the word about engaging content. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper...
Word of caution: I'm not advocating duplicate content or content "spinning". Well, if you know how often a typical SEO/PPC lead is going back to Google and using a particular search term to reconnect with your service or product, you can then...
Typical contract services include things like SEO copywriting ($0.15-$0.50/word), site content audit ($500-$7,500), link profile audit ($500-$7,500), and social media site setup ($500-$3,000). Invariably, Google seeks out these techniques and...
You can make your e-book in MS Word and simply save as a PDF or try the tools below. Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so...
There has always been word of mouth marketing. While Google's Panda updates did help define "better content" through a user-focused lens, with Panda's future as part of Google's primary algorithm, it seems an opportune time to help redefine exactly...
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
While content marketing has been around for as long as the written word, it has taken itself to a whole new level over the last few years, considering the sheer volume of content that is being produced.
Certain themes reoccur: headlines which tell me I may learn a useful tactic if I read the full post have always drawn my eye; hence the consistent appearance of "how to", "guide" and "ways" in the word clouds above.
It is also fair to provide a definition of the word "social" here. How do you see this impacting, if at all, market share of search with traditional search providers, Google and Bing? Facebook search and Google search are apples and oranges, and...
This is the word of mouth advertising that's happened for years. This comes soon after the Comscore/Neustar/15Miles study that showed Facebook has the second largest app usage for local search, behind only Google.
According to a Google/Nielsen study released in March, three out of four mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase or word-of-mouth sharing.
They paid good money for those links, so SEO became a four letter word. Google Strikes Back How do we, as search marketing professionals, defeat the legacy of spam? By the time you returned, a ton of links had increased your client's search rankings.
Therefore you need to ask questions and do your own research so that you aren't solely relying upon the word of someone who may not have your best interests at heart. Same Google Analytics number or Google AdSense number used.
Or a query on the history of search should probably have an index and look robust – not just a 200 word paragraph. When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's...
Because you want to be there, with a kind word, a band-aid, and a cure, when it finally Hurts Enough Yet. Not a word about "last minute – no worries. Check out the Google search results page for "get out of debt":
Let's take Google at their word and believe the Google rep who said, "We're more interested in making the hardware available, [than advertising on it]. Operative word: now. One obvious trend that will impact all things search related is Google...
Google 'removes word favela' from Rio maps – The TelegraphPressure from city hall and tourist boards, and not everyone is happy about the change. SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking...
Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more. How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines?
No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. EMarketer report forecasts Yahoo will grow its U.S.search ad revenues by 7 percent to $1.23 billion in 2013, but still lose search...
