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  1. Forget Big Content – Small Content Is Critical to Search Success

    When was the last time you used a single-word search term to find what you were looking for? Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social...

  2. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. Reverse image search gives results not based on a word...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    There were just pieces of the content that were copied word for word. Keep producing high quality content, keep using social to get the word out, and keep driving strong referral traffic. They can promote and highlight the content on their site (so...

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    The Oxford dictionary defines semantics as "the analysis of word meanings and relations between them. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together.

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    A Word of Warning Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). Undoubtedly, advertisers who are more thorough in targeting...

  6. Should You Syndicate Your Blog to Get More Traffic & Leads?

    The Final Word on Syndication Better search rankings as a result of those quality links. But I'd like to propose another variant which seems to have gotten a bad rap over the years: syndication. This post won't touch upon paid syndication networks...

  7. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Google doesn't use the word "penalty" with these releases and prefers the term algorithm update. In layman's terms, however, if it walks like a duck and you lose 50 percent of your business overnight, then go ahead and use the word penalty, just...