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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    So by moving from a single topic 'News / Newspapers' to search for topics that include the word 'News', we uncover many more opportunities. The next step is to filter topics by the word 'News' as in: In April this year, Majestic released a new...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Now, I'm not saying it's all about word count, since there are instances where you can deliver value in a few hundred words. So if you're taking inventory, low word count is a key indicator to note for locating potential trouble spots across your...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Contributors may be paid per article or by the word, and "may even be eligible for bonuses based on the traffic to their pages. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and...

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    The "movie theater directory," which rhymes with the word frugal, takes note of the influx of unhappy movie-goers and provides a new venue to visit. Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on Search...

  5. Forget Big Content – Small Content Is Critical to Search Success

    When was the last time you used a single-word search term to find what you were looking for? Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social...

  6. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. Reverse image search gives results not based on a word...

  7. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    There were just pieces of the content that were copied word for word. Keep producing high quality content, keep using social to get the word out, and keep driving strong referral traffic. They can promote and highlight the content on their site (so...

  8. A Recipe for a Tasty Semantic Search & SEO Salad

    The Oxford dictionary defines semantics as "the analysis of word meanings and relations between them. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together.