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  1. Writing Your Way to the Top of Search and Social Results

    Hmmm…makes sense now that newswire services such as PRNewswire recommended word count is around 400 words. Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news...

  2. Disney Dominates Halloween Keyword Ad Spend

    Over the same time period, $67,000 was spent on keywords for costumes that contained the word "sexy," with another $42,000 was spent on keywords that fall into the "adult" category, such as French Maid, Playboy Bunny, Bond Girl, and Jessica Rabbit...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    To emphasize this disconnect, according to Sunil Rajaraman, the founder and chief executive (CEO) of Scripted.com, marketers are willing to pay $1.95 more per word for "thought leadership" content than they are willing to pay for "SEO" content.

  4. Do Weak Links Reveal Powerful Opportunities?

    So let’s filter on the word "recreation" and a whole set of topics are revealed: Since then, that weak link has grown to be not only an accepted but a vital part of search marketing. So let’s take an example of a weak link in the search industry.

  5. Android’s New Feature Paves Way for Apps Replacing Web

    There isn’t any word from Apple on whether they are thinking of doing their own version of free trial for the Apple store. Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page?

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In addition, both the length of text and word text were ranking factors that increased from 2013 to 2014. Implement higher word counts using relevant topic terms SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You might find the word count and file size to be low when crawling as Googlebot for Smartphones. Then choose Organic Traffic from the System list of segments, which will filter your reporting by organic search traffic hitting your site.

  8. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Queries with symbols or abbreviations - like a quotation mark in place of the word "inch" - were not supported by 60 percent of the websites studied. Baymard Institute studied and ranked 50 top-grossing U.S.e-commerce websites in terms of search...

  9. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.