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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The "(not provided)" traffic is leading marketers to use the word "probable" all too often. The word 'probable' is bad in a sales conversation," Adams said. The unfortunate reality today as a result of secure search in terms of content marketing...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The word and the concept are nothing new, but understanding how integration is actually manifesting into tangible ways of marketing is new to many. Search, social, content, and digital marketers probably agree it's an exciting time in marketing...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    One of my German colleagues used a different word: lurkers. The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. The people who build blog templates might generate URLs (web addresses) that...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    For example, if everyone talks about the value of video marketing from a theoretical perspective, but you're creating 3,000 word in-depth tutorials that really move people forward, that's your niche. In a recent post that rattled the SEO industry...

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Soon, 10 or so moms from the group were discussing ways to spread the word about Lisa's video. When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective...