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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Is it a video, your Facebook page, a press release or your latest blog post that's ranking? The "(not provided)" traffic is leading marketers to use the word "probable" all too often. The word 'probable' is bad in a sales conversation," Adams said.

  2. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    Usually there is a pretty clear distinction between an occasional press blog versus someone who's doing a large scale paid link kind of thing," Cutts said. In his final word of caution is that if you are doing guest blogging and it looks like it...

  3. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Press conferences. The Last Word Meet the new social media talk shows: Google+ Hangouts and TwitterChats. Brands of all sizes can now seize the hour of gaining influence and publicity channeled through today's largest social media news networks.

  4. 'Grand Theft Auto V' Videos Stealing the Most Buzz Among Gamers [Study]

    Consumer tech has completely transformed over the past decade," Unruly COO and co-founder Sarah Wood said in a press release. With social video advertising being shown to increase purchase intent by up to 103 percent, according to Decipher, and...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Unfortunately, controversy, bad behavior, and negative press also appear in search engine results. It's human nature to be drawn to drama and controversy, so bad news can spread fast, meaning negative press can often replace years of positive media...

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Press F12 Sometimes font codes get dropped into a page inadvertently and make a letter or a word look funny. Launching a website is a little like making homemade soup. You’ve got many ingredients coming together, and before you’re done adding them...