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Word Mouth Advertising

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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. The trends described above are rapidly eroding the effectiveness of the...

  2. 'Grand Theft Auto V' Videos Stealing the Most Buzz Among Gamers [Study]

    With social video advertising being shown to increase purchase intent by up to 103 percent, according to Decipher, and word-of-mouth now being the primary factor behind 20 to 50 percent of all purchasing decisions, according to McKinsey, it has...

  3. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...

  4. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    Most uptake happens organically and by word of mouth, but VeryPink also uses YouTube TrueView in-search and in-display ads to get their videos at the top of search queries. At first we were unsure about turning on this functionality on YouTube, but...

  5. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    While millennials are trending toward UGC, many digital consumers are still relying on a more traditional form of word of mouth to get their information – their friends.percent of shoppers are more likely to buy after receiving opinions from...

  6. 3 Social Marketing Communication Methods: When & How to Use Them

    Although word-of-mouth marketing has been around since the beginning, the web has expanded that power exponentially. As a rule of thumb, one-to-many is best for generating awareness and building your brand, many-to-many is for word-of-mouth and...