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Word Mouth

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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Word of mouth: 26 percent However, SEO is the worst place for a small business that is moving from word-of-mouth marketing to online marketing due to uncertainty, ROI time frame, and complexity. With the recent controversy surround guest blog...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. In local, there was Yelp. In travel TripAdvisor.

  3. 'Grand Theft Auto V' Videos Stealing the Most Buzz Among Gamers [Study]

    With social video advertising being shown to increase purchase intent by up to 103 percent, according to Decipher, and word-of-mouth now being the primary factor behind 20 to 50 percent of all purchasing decisions, according to McKinsey, it has...

  4. Local Business Reviews Read By 85% of Consumers [Survey]

    But despite the prevalence of local business marketing, people are far more likely to recommend a business through word-of-mouth rather than online. But what is interesting is it has declined over the last year, with about 75 percent recommending a...

  5. 70% of Customers Pay Under $1,000 for SEO Per Month [Local SEO Survey]

    More than 90 percent of respondents stated that word of mouth was their number one effective way of finding new customers, while SEO itself was effective for 46 percent of respondents. And if they are finding the majority of new customers via word...

  6. 22 Facebook PR Secrets Every Community Manager Should Know

    Shares are the best for word of mouth: A share means people endorse your content to the point of putting their reputation on the line. Is Facebook blue the new black for community managers? Social dashboards indicate Facebook marketing fashion...