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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It was not only the macro media mix modeling that would come into play here. Distinguish between macro and micro optimization – Correctly form a macro attribution model, then look at each tactic to create micro optimization and evaluate the impact.

  2. SearchDay: Social Media = Society's Watchdog

    Social Media = Society's Watchdog» BRAND EQUITY: Increasing brand value, customer trust, and profitsAre social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level?

  3. Social Media = Society's Watchdog

    Are social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level? For example, an airline may decide to stop its beverage service to save millions of dollars, but ultimately won't follow through with the...

  4. Pooled funds may offer investors good value and diversity

    It overlays a macro view about which strategy will do best from a single manager perspective, but expressed through allocation amongst different strategies," he says. So we're marketed a lot through word of mouth," says Brocklehurst.

    Published
  5. Going Beyond HTML Raises Security Concerns With Google

    From the searcher point of view, the concern is that you might unwittingly open yourself up to viruses that are embedded in non-HTML files, such as Word macro viruses. In contrast, people do not routinely open data documents such as Word or Excel...

  6. The Search Engine Report December 3, 2001 - Number 61

    From the searcher point of view, the concern is that you might unwittingly open yourself up to viruses that are embedded in non-HTML files, such as Word macro viruses. This is because the link leads to a DOC file, a data file used by Microsoft Word.

  7. The Search Engine Update, December 3, 2001, Number 114

    From the searcher point of view, the concern is that you might unwittingly open yourself up to viruses that are embedded in non-HTML files, such as Word macro viruses. In contrast, people do not routinely open data documents such as Word or Excel...

  8. The Search Engine Report, December 3, 2001, Number 61

    From the searcher point of view, the concern is that you might unwittingly open yourself up to viruses that are embedded in non-HTML files, such as Word macro viruses. This is because the link leads to a DOC file, a data file used by Microsoft Word.