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  1. Writing Your Way to the Top of Search and Social Results

    Hmmm…makes sense now that newswire services such as PRNewswire recommended word count is around 400 words. Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You might find the word count and file size to be low when crawling as Googlebot for Smartphones. This post can get you moving in the right direction from a mobile Panda standpoint, and quickly. The post would get way too long.

  3. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    The "movie theater directory," which rhymes with the word frugal, takes note of the influx of unhappy movie-goers and provides a new venue to visit. Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on Search...

  4. Should You Syndicate Your Blog to Get More Traffic & Leads?

    The Final Word on Syndication So when it comes to promoting a blog post, I'm usually looking for ways to get each painstakingly written blog post reach as many people as possible. However, if you're not sure if the syndicated blog network will link...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The "(not provided)" traffic is leading marketers to use the word "probable" all too often. The word 'probable' is bad in a sales conversation," Adams said. Adams pointed me to a post on gShift's blog where they talk more about this, and stated...

  6. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    One of my German colleagues used a different word: lurkers. I will reiterate the spirit of Cutts' controversial blog post: there are many good reasons for guest blogging (exposure, branding, increased reach, community, etc.