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  1. How to Build Your First Content Marketing Strategy

    For example, readers love top 5 or top 10 lists. But chances are those lists already exist in your industry. Those goals may include increasing the visibility of their repair shop and getting the word out to the community about their line of trucks.

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, also strange is that while keyword lists won't have any effect on ads, you can use negative keywords to limit the searches for which ads show. Then use the report to generate negative keywords lists you don't want to show on.