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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The word and the concept are nothing new, but understanding how integration is actually manifesting into tangible ways of marketing is new to many. This has become somewhat of a mantra for the marketing community ever since Google's ZMOT ("zero...

  2. Twitter is Blocked in Turkey, Google’s Public DNS Helps Users Regain Access

    Graffiti on buildings with instructions on how to access Twitter began showing up in Turkey, to spread the word on how to access Twitter despite the ban. Erdoğan's Twitter crackdown appears to be specifically targeting the alleged leaks, in...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    One of my German colleagues used a different word: lurkers. Participating in Google+ doesn't automatically mean a blog author is a subject authority. Google spam cop Matt Cutts wrote about it in his blog, The decay and fall of guest blogging for SEO.

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    For example, if everyone talks about the value of video marketing from a theoretical perspective, but you're creating 3,000 word in-depth tutorials that really move people forward, that's your niche. In a recent post that rattled the SEO industry...

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Soon, 10 or so moms from the group were discussing ways to spread the word about Lisa's video. One even suggested a brainstorming session the next day on Google+ Hangouts to talk through some ideas for British Outfitters' new marketing direction.