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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Now, I'm not saying it's all about word count, since there are instances where you can deliver value in a few hundred words. So if you're taking inventory, low word count is a key indicator to note for locating potential trouble spots across your...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Contributors may be paid per article or by the word, and "may even be eligible for bonuses based on the traffic to their pages. The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Consumers want word-of-mouth recommendations. But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. Host tweet chats, Google Hangouts, and pose questions so that you are able...

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    There were just pieces of the content that were copied word for word. Keep producing high quality content, keep using social to get the word out, and keep driving strong referral traffic. And since Panda 4.0, Google organic traffic is up 140 percent.

  5. A Recipe for a Tasty Semantic Search & SEO Salad

    The Oxford dictionary defines semantics as "the analysis of word meanings and relations between them. We're interested in lexical semantics, although an argument could be made that Google is at least partly interested in logical semantics.