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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    For instance, ads with the word "now" in the call-to-action ("Buy now," "Download now") underperformed all other ads by 7 percent. There may be no such thing as a free lunch but surprisingly including the word "free" still works well in paid search.

  2. Writing Your Way to the Top of Search and Social Results

    Hmmm…makes sense now that newswire services such as PRNewswire recommended word count is around 400 words. Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    There isn’t any word from Apple on whether they are thinking of doing their own version of free trial for the Apple store. Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page?

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In addition, both the length of text and word text were ranking factors that increased from 2013 to 2014. Implement higher word counts using relevant topic terms The study, which is focused solely on Google results, found high-quality, relevant...

  5. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    For those who do not have time to read or re-read War and Peace on September 9, The Independent has created a 186-word version, which also honors Tolstoy's birthday. On what would be Russian writer Leo Tolstoy's 186th birthday, Google pays homage...