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  1. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    Whereas if you're doing a guest blog that gets pretty close to what looks like paid links, then that might be a sort of thing where we decide we don't want to count those links regardless. In his final word of caution is that if you are doing guest...

  2. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    To audit word count for every page on your site, crawl the site with Screaming Frog and looking for potential trouble spots in the "Word Count" column. Ecommerce sites are particularly at risk, largely due to issues that can stem from hosting...

  3. Converged Media in Marketing Starts With Breaking Down Silos

    These were among the questions raised by the Creating Campaigns that Count: The Impact of Converged Media keynote panel on the third day of SES San Francisco 2013. Despite understanding the potential, there's not many agents of change or internal...