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  1. Forget Big Content – Small Content Is Critical to Search Success

    When was the last time you used a single-word search term to find what you were looking for? Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social...

  2. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. Reverse image search gives results not based on a word...

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    The Oxford dictionary defines semantics as "the analysis of word meanings and relations between them. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together.

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    A Word of Warning This is understandable. We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results. For the advertiser, that means a better click-through rate (CTR), more site traffic...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Google doesn't use the word "penalty" with these releases and prefers the term algorithm update. In layman's terms, however, if it walks like a duck and you lose 50 percent of your business overnight, then go ahead and use the word penalty, just...