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  1. Writing Your Way to the Top of Search and Social Results

    Hmmm…makes sense now that newswire services such as PRNewswire recommended word count is around 400 words. Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news...

  2. Disney Dominates Halloween Keyword Ad Spend

    Over the same time period, $67,000 was spent on keywords for costumes that contained the word "sexy," with another $42,000 was spent on keywords that fall into the "adult" category, such as French Maid, Playboy Bunny, Bond Girl, and Jessica Rabbit...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    To emphasize this disconnect, according to Sunil Rajaraman, the founder and chief executive (CEO) of Scripted.com, marketers are willing to pay $1.95 more per word for "thought leadership" content than they are willing to pay for "SEO" content.

  4. Do Weak Links Reveal Powerful Opportunities?

    So let’s filter on the word "recreation" and a whole set of topics are revealed: Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same circles we do and are inevitably exposed to the same...

  5. Android’s New Feature Paves Way for Apps Replacing Web

    There isn’t any word from Apple on whether they are thinking of doing their own version of free trial for the Apple store. After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps.

  6. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In addition, both the length of text and word text were ranking factors that increased from 2013 to 2014. Implement higher word counts using relevant topic terms The study, which is focused solely on Google results, found high-quality, relevant...

  7. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    For those who do not have time to read or re-read War and Peace on September 9, The Independent has created a 186-word version, which also honors Tolstoy's birthday. On what would be Russian writer Leo Tolstoy's 186th birthday, Google pays homage...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You might find the word count and file size to be low when crawling as Googlebot for Smartphones. They fire up Chrome or Firefox on their desktop computer and start looking around. That’s a smart thing to do, as deep Panda analysis is worth its...

  9. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.