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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    The next step is to filter topics by the word 'News' as in: So by moving from a single topic 'News / Newspapers' to search for topics that include the word 'News', we uncover many more opportunities. In April this year, Majestic released a new...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Now, I'm not saying it's all about word count, since there are instances where you can deliver value in a few hundred words. So if you're taking inventory, low word count is a key indicator to note for locating potential trouble spots across your...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Contributors may be paid per article or by the word, and "may even be eligible for bonuses based on the traffic to their pages. Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Consumers want word-of-mouth recommendations. Finance-related information is often dismissed as boring and dry and a pain to read. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.

  5. 10 Shocking Facts About Content Marketing Today

    With social channels such as LinkedIn and Twitter, it's quick and easy to get the word out about your goods and services. Every day, more than 27 million pieces of content are shared on the Web. If there was ever a question as to whether content is...

  6. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    The "movie theater directory," which rhymes with the word frugal, takes note of the influx of unhappy movie-goers and provides a new venue to visit. I provided initial P4.0 findings on my blog, which covered the power of the nuclear option, subject...

  7. Forget Big Content – Small Content Is Critical to Search Success

    When was the last time you used a single-word search term to find what you were looking for? Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social...