At WOMMA’s School of WOM event last month, a simple question was asked within a large room packed full of people: “How many of you grab your phone first thing in the morning to either check email before you get out of bed or just before going to...
WOMMA UK will be holding a Theatre Presentation entitled "How Word of Mouth Impacts Search. If you tally everything up, there are nearly 100 sessions presented by the industries top insiders on a host of key areas.
The Word of Mouth Marketing Association (WOMMA) has named its first elected board of directors. WOMMA's new directors are: WOMMA's original board, which has been in place for the past two years, was made up of founders Balter, Blackshaw, Jonathan...
The Word of Mouth Marketing Association (WOMMA) plans to hold a weekly teleconference series to educate marketers on topics like blogs, ethics and viral marketing. Speakers include Jackie Huba and Ben McConnell, authors of "Creating Customer...
He also recommended going to WOMMA.org for a copy of the Word of Mouth Marketing Association's Code of Ethics. These tools not only help marketers discover what is being said about their companies and brands, they also allow them to use that...
