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  1. Pre-PPC Strategies For Launching a New Product

    For example: Women will be more interested in men. In the above screen shot, we see that women over the age of 25 who like Whole Foods Market are interested in yoga, spirituality, and meditation. After the first few interviews from a given ad...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    On a humorous note, reviews have even been turned into viral content as in the case of the BIC Pen designed for women: Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, with the Proflowers site, most of the users were men buying flowers for women. The problem with using the shopping cart for a wish list is that the users have to remove some items in order to purchase the ones in the cart that they...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. Using Monetate and leveraging past purchase behavior for customers...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Increased bids for women, decreased bids for men. Our theory: We got in front of the right people (moms over the age of 30). Our GDN targeting found the right people based on cookies, or browser history, or search query history and that is great.

  6. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    While Richie writes off Jones as another women who is just trying to get famous off his website, Jones feels she is trying to protect other people's reputations from the false information that is posted on The Dirty.

  7. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    For Nordstrom, optimizing the women's wrap dress category to also catch several variation types – print, stripe, belted – allows the single wrap category to stand on its own at the top of results for terms like “print wrap dresses” and “lace wrap...

  8. Saul Bass Google Logo Celebrates Master of Movie Title Sequences

    Google Doodle Celebrates International Women’s Day 2013 Although I hadn't synched animation to music we found a Brubeck track that managed to hit the right notes. Google honors iconic graphic designer Saul Bass in today's Google Doodle.