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  1. Your Job Is to Make Google Look Good

    For example, if you had a site that sells shoes, and someone searched on "women's running shoes" and then arrived at your site, what might they be looking for? Yes, that's right, if you want Google traffic, your job is to make Google look good.

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  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Overly generic terms: If you’re a wedding photographer, don’t bid on "photographer" unless you want to branch into photographing kids, pets, pregnant women, mansions, and sporting events. So AdWords traffic can represent the perfect "stress test...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The very best magazine craftsmen and women often end up on consumer titles, those designed to make money from shelf sales and not those driven by a subscription base. I’ve written a lot previously here about aspects of content strategy, utilizing...

  4. Pre-PPC Strategies For Launching a New Product

    For example: Women will be more interested in men. In the above screen shot, we see that women over the age of 25 who like Whole Foods Market are interested in yoga, spirituality, and meditation. After the first few interviews from a given ad...

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    On a humorous note, reviews have even been turned into viral content as in the case of the BIC Pen designed for women: Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in...

  6. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, with the Proflowers site, most of the users were men buying flowers for women. The problem with using the shopping cart for a wish list is that the users have to remove some items in order to purchase the ones in the cart that they...

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. Using Monetate and leveraging past purchase behavior for customers...

  8. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Increased bids for women, decreased bids for men. Our theory: We got in front of the right people (moms over the age of 30). Our GDN targeting found the right people based on cookies, or browser history, or search query history and that is great.