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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    On a humorous note, reviews have even been turned into viral content as in the case of the BIC Pen designed for women: The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The winner was ecommerce site Nasty Gal, a women's clothing retailer, with a score of about 4.7. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, with the Proflowers site, most of the users were men buying flowers for women. Some folks claim to do it, but what they do is not task analysis. First, a definition: Task analysis is a step-by-step analysis of the users' task, from...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. Updating your site with new content isn't enough to successfully...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Increased bids for women, decreased bids for men. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance.

  6. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    In search marketing, several sites have had “Women of Marketing” interviews, while others have done “In-House Marketing” interviews. You could miss the deadline, but that just puts the problem off for a few more days and doesn’t address the core...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  8. Google Doodle Honors Social Work Pioneer Jane Addams and Hull House in Chicago

    Addams was most known for campaigning for women's rights, social reform, and services for women, children, and immigrants. While Gates and Starr were the first two residents of Hull house, eventually 25 women were in residence at Hull House, and 2...