Google Doodle Celebrates International Women’s Day 2013 Google honors iconic graphic designer Saul Bass in today's Google Doodle. The Doodle, which is actually a video, recreates some of Bass' most famous opening title sequences featuring the...
Not only can you get regional breakdowns of popular videos, you can also filter based on gender and age demographics, if you are interested in seeing what women between the ages of 35-44 are watching on YouTube, for example.
For example, if you are a yoga instructor wanting to promote a DVD to young mothers, your core idea is that “women who’ve just given birth want to get back into shape and need some basic toning and strengthening exercises that they can easily and...
Still, there's little argument that there are just downright more men in the industry than women, so naturally, there will be a higher percentage of men speaking, right? Maybe women aren't as furious when it comes to speaking in public.
What you'll see with the free products (Google Analytics and Flurry) is that they don't particularly support drilldown into customer segments (e.g.women, age 18-34). What's lacking in Flurry: the ability to do meaningful segmentation (e.g...
Women's Interests After reviewing each of the five new Playbook Guides, it's clear that one size does not fit all when it comes to audience development. Although every YouTube channel needs great content to be successful, the strategies for...
Below is a snapshot of what trends were most searched in women’s apparel in the last 90 days, available for free from Google Trends. Women’s interest in navy dresses has since increased gradually into 2013.
The campaign targeted a small area in Oregon and was only aimed at women. If you’re like me, you’re likely still struggling to make your Facebook Ads campaigns meet performance goals. Facebook is an exciting marketing channel with tons of potential...
Last month Marissa Mayer became one of the most disliked women in tech after she told Yahoo’ers it was time to get back to work. Literally, get back to work. In a memo leaked round the Interwebz, Mayer told her staff (and accidently, the world...
New York Women in Search (SEO/SEM) Eight Meetup groups of marketing professionals from the New York area plan to attend the SES New York networking reception on Tuesday, March 26, 2013, for a collaborative get-together with SES attendees, speakers...
Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s Day, some of the smartest women in marketing reflect on the women who...
How do you create a Google Doodle that fairly represents women of all shapes and sizes? That was the challenge for Doodle artist Betsy Bauer, who designed today’s tribute to half the world’s population in celebration International Women’s Day 2013.
Oh, and one final tidbit: did you know content written by women was shown to be more viral than content written by men? But viral content isn’t random. The factors affecting virality have a lot to do with the connection between the content and the...
According to a recent study 85 percent of women are annoyed by their Facebook friends. You could order pizza and sit on your couch watching “Seinfeld” reruns, or work up the energy to begin calling up your friends and planning a night out.
She continued to work with virtually no maternity leave, which stoked a debate about whether such an example would help or hurt feminism and women in the workplace. Everyone loves the thrill of victory and the agony of defeat, so here are a few...
If you sell vitamins for women over 75, a MySpace page isn't the smartest idea. However, unless you've seen it grow from the ground up, it's not an immediately clear concept – you and your clients may not be on the same wavelength.
For example, if your goal is to generate awareness of a new product targeted to women age 35-54, you might want to focus on Facebook ads. So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe...
JS: We view the commitment to the United States Marine Corps as an action that transcends typical buying behaviors as we are asking the young men and women to make a lifelong commitment to be one of the few, the proud.
Each year, Ada Lovelace Day commemorates the work of the world’s first programmer and inspires women in technology. That first year, nearly 2,000 people signed up to their blog to celebrate women in technology whom they admired.
Women's Issues For the 12th straight year, Yahoo has announced their annual year in review. Since 2001, Yahoo has compiled lists of the top search queries entered into the search box in an attempt to determine the year's top stories, fads, and...
