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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Overly generic terms: If you’re a wedding photographer, don’t bid on "photographer" unless you want to branch into photographing kids, pets, pregnant women, mansions, and sporting events. When people find out I’m the author of Google AdWords for...

  2. Pre-PPC Strategies For Launching a New Product

    For example: Women will be more interested in men. In the above screen shot, we see that women over the age of 25 who like Whole Foods Market are interested in yoga, spirituality, and meditation. But in order to use PPC to ask and answer questions...

  3. Top Brands Now Testing Pinterest Promoted Pins

    Data coming from eMarketer estimates that 85 percent of the multimillion user base is women on mobile devices. We first learned about Pinterest’s plans for promoted pins in September 2013. A month later, Pinterest announced it would be testing the...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    On a humorous note, reviews have even been turned into viral content as in the case of the BIC Pen designed for women: The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your...

  5. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The winner was ecommerce site Nasty Gal, a women's clothing retailer, with a score of about 4.7. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against...

  6. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, with the Proflowers site, most of the users were men buying flowers for women. Some folks claim to do it, but what they do is not task analysis. First, a definition: Task analysis is a step-by-step analysis of the users' task, from...

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. Updating your site with new content isn't enough to successfully...

  8. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Increased bids for women, decreased bids for men. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance.