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  1. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts. Development: Once you have your story outlined, the next thing is to develop the right message and then...

  2. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Features that will help you determine if a website is a true merchant include: a “view your shopping cart” link that stays on the same site.a shopping cart that updates when you add items to it.a return policy with a physical address.a shipping...

  3. Measuring Content Success: 2013’s Key Data Challenge

    Following years of technology obsession the realization has dawned on us all that the only way of creating a long-term business (irrespective of platform) is to create great "stuff" that those people we wish to do business with find value adding.

  4. 15 Ways to Make Small Budget Content Creation & Marketing Work

    Clearly define the problem you wish to solve at the beginning. Below is a list of cost effective tips that every business can action to maximize the ROI of any content investment made. This post goes into a little more depth around how you can then...

  5. AdWords Christmas List: 6 New Features Google Should Add in 2013

    My 2013 wish list includes a few new AdWords features and new functionality. Since we're talking wish list – let's get real. Your Google AdWords Wish List? What’s on your Christmas list this year? So Santa Google, here's my list – please check it...

  6. Government SEO is Broken

    Given this pedigree, government sites can potentially rank for practically any relevant keyword they wish with basic SEO - on-page optimization and sound linking practices. Taking the Department of Justice as an example, a well-crafted search...