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Wisdom Crowd

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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Last August Mountain Dew was ready to launch an Apple version and decided to get the crowd to share their wisdom by asking them to name this new variant. We've all heard about the wisdom of crowds, with Wikipedia and even entire industry of...

  2. Putting Search in Focus: Trends to Watch in 2013

    Search Marketing Professional Words of Wisdom Because of this, our speakers are willing to share much more insider infothan they would with a huge crowd. Start-ups, mergers, acquisitions, IPOs, shake ups, break ups and make-ups - but one group of...

  3. How Local Small Businesses are Evolving Their Online Marketing Strategies

    Reputation is huge, and we are in the infancy of tapping into crowd wisdom as a way of learning about a product,” Dahan said. But it’s equally important to listen to small business owners, especially of the brick-and-mortar variety, to understand...

  4. The End of Link Building as We've Known and Loved it

    That same article also documented how using social media's "wisdom of the crowd" (showing the most liked articles) was something that Bing tried, but then later removed. Google made the link building algorithm popular in the late 1990s and early...

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  5. Human-flesh Search Engines Unearth Dark Side of Online Community

    In conclusion, whilst acknowledging the wisdom of the crowds may turn to tyranny, it is nonetheless clear that it can be wielded for great achievement. Resembling the kind of single issue protest campaigns that the activist network 4-chan is able...

  6. Google Will Bank on VisualRank - PageRank for Images

    Key takeaways: Google's breakthrough uses the "wisdom of the crowd" and contextual signals to rank the relevancy of images. On Thursday, Google Research engineers presented a paper at the International World Wide Web Conference in Beijing on...