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Wireless Directory Assistance

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  1. Making the Most of Your Local Search Marketing Dollars

    Directory assistance: 2 percent According to Nielsen Mobile, 411 directory assistance was the most popular mobile search format used among mobile users at the end of last year. Part of this mobile revolution is ad-supported directory assistance or...

  2. Voice Search: Mobile Tactic Here. Now. 2DAY.

    Wireless carriers have been making a handsome profit delivering directory assistance searches to mobile consumers. Yet, a very old offering is hot once again: directory assistance (DA). With 249 million mobile subscribers in the US (eMarketer...

  3. Yahoo Rolls Out PPC Ads In Mobile Search Results

    People are often looking for local information when they're on the go and have traditionally had to rely on directory assistance (DA), which has been limited by "what city, what listing? According to CTIA-The Wireless Association, there are more...

  4. New 411 User Survey Points To Mobile Local Search Demand

    The study also revealed demographic differences in behavior and attitudes toward directory assistance. It's in this larger context that I write about a new study released this week from Tellme, an automated voice services provider and directory...