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Wired Penenberg

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  1. More On Click Fraud, The Lawsuit & The Need For Third Party Auditors

    Click Fraud: Problem and Paranoia from Adam Penenberg at Wired recounts his experiences in being on our click fraud panel at SES NY last month. After breaking the news yesterday of a potential class action lawsuit over click fraud against major...

  2. Clickfraud: Whose Problem, FTC, Search Engines Or Advertisers?

    Adam Penenberg takes the US Federal Trade Commission to task for not doing more to prevent clickfraud in his Wired commentary, Penenberg's article makes mention of a recent report suggesting that 50 percent of paid clicks might be fraudulent.