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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating them into digital strategy. Pick up any one of those and read the "cover lines," the carefully...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    All in all, once you’ve "wired up" your digital landscape and are collecting the data, the correct model or models will be easy enough for you to find. I have always felt that the success of digital marketing is often attributed to the assists of...

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    She also created Dotcomplicated.co – an online community and newsletter to help families keep digital at bay and has also authored a book ("Dot Complicated: Untangling Our Wired Lives") on the topic. The prevalence of technology has spawned...

  4. Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

    And since more solutions are now using social signals like tweets, shares, likes, Klout score and authorship – and popularity (at least the digital version of it) has become synonymous with influence – in the new world of social media all that...

  5. Google Transparency Report Now Shows User Data Requests

    As part of the Digital Due Process group – which also includes Amazon, AOL, AT Google is pushing for reform of the 25-year-old Electronic Communications Privacy Act (ECPA). As noted by Wired, this indicates a 23% up-spike in U.S.user data requests...

  6. How to Launch an English Only Global Search Marketing Campaign

    Professionals are typically high earners who are more connected, more wired and more digital then any other consumer segment. All of us in international search will tell you that if you want to go international, then you’ll have to be international.

  7. Human-flesh Search Engines Unearth Dark Side of Online Community

    The kitten killer was caught because of the easily "transmittable" nature of the digital format they recorded their act on. In the 1980s in the United States, before widespread use of the Internet, B.B.S.stood for bulletin-board system, a...