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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    We had to find the space, build it out, furnish it, wire it, build out the IT infrastructure, coordinate the move itself and so on. After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently...

  2. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Leaders in spend for the flowers and gifts category for desktop/tablet were 1800Flowers.com, ProFlowers.com, and FTD.com – all floral wire service companies comprised of networks of local florists. Advertisers in the flowers and gifts sector spent...

  3. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Text only blog posts, social messages, press releases, and traditional press release wire services. Oh, and make sure it's in a mobile-friendly "to go" cup! Editorialized, Fresh, Newsworthy We're in the dawn of brand journalism, a time when visual...

  4. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    For brands, publishing news to a paid wire service reaching traditional media and search engines is nothing new. While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution...