Building on the insight that their audience was interested in content creation, Intel developed A Momentary Lapse, a series of 21 contests that invited users to upload their photos and videos on YouTube.
As is evident from the chart below, social developed into a legitimate content discovery platform for online users. Team members whose primary job responsibility may not be content creation participate, and it is a true democracy in that the best...
Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users are connected to at least one local business page. Google wins in usage, by sheer weight of query volume.
A feature that allows users to view and edit their prior Facebook searches vanished, but has returned following a back-end bug fix. With 3 Million new users, Feedly upgrades search and discovery engines, looking at user behavior to improve...
Understanding the expecting change a visitor will have forces us down a path beneficial for both users and our analytics. For example, while an update to Chrome may not directly impact SEO, it's related by its developing company and impact on...
Who wins with unique users? Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites processed 4.477 billion queries and...
HitTail originated from blog land amongst a subset of web users who, from the beginning have been conceptualizing their own web marketing efforts in terms of relationships rather than links, and content rather than keywords.
This company is promoting their own work; they want conference users to watch the event on their own website. We do get the odd criticism for 'piggy-backing' on other people’s hashtags, but the positive feedback and own our tests indicate most...
Internet Users [Study] Search Engine Users Dislike Personalized Search But Like the Results Paid Search Results: Organic Wins 94% of Time Google is the primary way teenagers conduct research in today’s digital world, according to new Pew research.
Increasingly, perfection is becoming expected from users – though is often fallen short of. Interview the client stakeholders to learn about existing users. Dozens of articles oversimplify, and so deflate, the effort required to manage content...
The pins (or shares) of web page URLs analyzed in Searchmetrics' study are those pins that users of Pinterest share on their own Pinterest boards. It’s been all good news for the fledgling social site since then; in just a year, it became one of...
It’s no secret Google favors brands, which is in part due to the fact that Google tries to reflect the real world in its search results by ranking established brands on searches where users would expect to find them.
But that doesn't change the fact that this is a move that could end up disappointing many entrenched Google Maps users when iOS6 ships in five days. Though the sad fact remains that default "on deck" positioning usually wins out, Google still has...
Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. Overall, users clicked on one of the top three results 68 percent of the time: No doubt, Google is seeing the same sort of data...
Much like paid distribution press release services, PitchEngine’s free version publishes to search engines, social media news sites, mobile/tablet users and offers an email sharing feature. Unlike the traditional paid distribution news services...
And yes, this is actually good (or at worst neutral) for users. There is a favoritism from what end users prefer, and we have ways to measure that. We’re continuing to work out the best ways to show multiple results from a single site when it’s...
Earned media is user-generated content created and/or shared by users (social media posts, shares, organic reviews, etc. Find and Communicate Even the Small Wins It's important to motivate others by finding and celebrating even the small wins.
Found in the Knowledge Graph feature, located to the right of Google’s main results, Google users are treated to a variety of “facts” about the television and movie actor, which are seemingly being pulled from the Chuck Norris Facts site.
While they are certainly goals, they are also segments of users. When you do that, everyone wins. Without a good TLA (three-letter acronym), it's not as cool sounding as SEO or PPC. But digital analytics really drives (or should) the decisions we...
We could also rank a site without links, just by keyword stuffing (cramming keywords into my tags and content to the extent that 50 percent of my words were that exact keyword, for example) and cloaking (figuring out how to send search engine...
