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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Everyone wins! If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords.

  2. Google Reveals What New & Expectant Parents Search For

    It seems that the most convenient screen wins, regardless of size. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Anyone who's ever played the tables in Las Vegas knows that, ultimately, the house always wins. I've been meaning to respond since I read the piece, but hey – better late than never, right? I want to explain why you should, in fact, be obsessed...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Transparency and authenticity still wins. It began with President John F. Kennedy standing before Congress in 1961 and made it a goal to put a man on the moon before the decade was over. The end result was the historic landing of Apollo 11.

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    With a long list distractions and optimization ideas let's focus on three simple tactics that can drive quick wins. 2013 brought enhanced campaigns – the good and the bad – to search marketers. Plenty of changes have been made on both Google and...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Collaboration across the organization will be key to achieving short-term wins, as well as long-term sustainability of the brand. While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to...