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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    But there have been wins for companies that dared to take on the challenge. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless options to track data and...

  2. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Transparency Wins Every Time Celebrate the Wins, Don't Rue the Losses. But if your strategy is solid, you'll be able to stay the course and gain momentum with the small wins. For example, Dan Zarella of Hubspot likes to focus on the data-driven...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Anyone who's ever played the tables in Las Vegas knows that, ultimately, the house always wins. I've been meaning to respond since I read the piece, but hey – better late than never, right? I want to explain why you should, in fact, be obsessed...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Transparency and authenticity still wins. It began with President John F. Kennedy standing before Congress in 1961 and made it a goal to put a man on the moon before the decade was over. The end result was the historic landing of Apollo 11.

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    With a long list distractions and optimization ideas let's focus on three simple tactics that can drive quick wins. 2013 brought enhanced campaigns – the good and the bad – to search marketers. Plenty of changes have been made on both Google and...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Collaboration across the organization will be key to achieving short-term wins, as well as long-term sustainability of the brand. While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to...

  7. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Capture Low Hanging Fruit – Use SEO to Find Easy Content Wins The research surveyed 380 search marketers across a wide spectrum of topics related to how they practice SEO, their organization, tactical execution and strategy.

  8. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Big Goals and Little Wins Despite everything we know about diet, exercise and health, most of us don't eat or work out the way we think we should. An entire industry of wellness programs and lifestyle medicine have arisen to help us turn our bad...

  9. Google Wins Book Lawsuit: Judge Rules Digitization Service 'Fair Use'

    Google has emerged victorious in its eight-year battle for its Books service, with a judge ruling that Google's use of copyrighted material was allowed under fair use. The case, brought against Google by The Authors Guild, has been running since...

  10. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Clearly the days of quick wins and overnight successes in SEO are indeed an era that is well behind us. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and...