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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    In the majority of cases, this is an excellent time investment; a lot of quick wins (and averted disasters) can be achieved as a result of this audit. Hearing the words perennial and audit together might seem unlikely or possibly even groan-worthy...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    Additional wins occurred in smaller percentages for queries related to: Google’s local algorithm update, "Pigeon," took flight around July 24, 2014, affecting U.S. English queries. Local businesses have been scrambling to adjust, as some deal with...

  3. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    SAP is always searching out quick wins and low-hanging fruit. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Everyone wins! If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords.

  6. Google Reveals What New & Expectant Parents Search For

    It seems that the most convenient screen wins, regardless of size. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends, YouTube search trends, and Google...

  7. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Anyone who's ever played the tables in Las Vegas knows that, ultimately, the house always wins. I've been meaning to respond since I read the piece, but hey – better late than never, right? I want to explain why you should, in fact, be obsessed...

  8. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Transparency and authenticity still wins. It began with President John F. Kennedy standing before Congress in 1961 and made it a goal to put a man on the moon before the decade was over. The end result was the historic landing of Apollo 11.