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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here are some that are worth considering: Although I position this feature as a means to an end (to set up basic remarketing on your...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Plan Ahead With Your Strategy As long as you're measuring your campaigns, testing, and capitalizing on what is working and eliminating what is not, you are winning. It's been reported that advertisers spent as much (if not more) on World Cup...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    As we take stride in 2014, it’s not too late to bring your team up to speed on CRO testing or to bolster your strategy if you’re already doing some testing. The difference between a hapless testing plan and a clear map to winning the Internet...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As consumer engagement and the cost of PLAs continue to increase, advertisers will need to rethink their PLA strategy. Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive and winning the...

  6. Top Online Retailers Lag in Mobile Experience [Study]

    New Google Playbook Outlines 5 Essentials of a Mobile Strategy Here's a snapshot of the Top 25 that are winning the mobile retail experience: Out of the 100 brands examined, not one ecommerce site received a perfect score of 5; the average score...