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Winning Results With Google Adwords

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  1. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    To do this, pull your data from AdWords and organize it in an Excel sheet with the following columns: Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch video on how to...

  2. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    So far, whilst there has been no major functionality change to HitTail, under the new leadership, the software platform now has quick integration with Hubspot, may develop better AdWords integration and a Wordpress plugin will be released next week.

  3. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    Google AdWords is no stranger to trademark infringement law suits. Buying ads based on a competitor's name doesn't violate trademark law, a court has ruled, overturning a lawsuit over AdWords and adCenter ads displaying trademarked names.

  4. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    One could argue that the search space is becoming fragmented again -- much like it was before 2002 when Google hit a home run with the launch of Google AdWords. Are universal search type results on Bing and other engines as attractive as Google?