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  1. YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”

    In 2009, the company opened the country’s first ceiling tile showroom in Windsor, California. Search – from web search to product search – reverses the old media model. I consume YouTube case studies the way other people consume Lay’s potato chips...

  2. Spending on Mobile Search Ads to Reach $2bn by 2013

    According to Juniper Research's Principal Analyst, Dr Windsor Holden, "While mobile advertising was historically dominated by campaigns conducted almost exclusively via SMS, the mass adoption of 2.5G and 3G handsets -- combined with the...