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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The basic Internet math of "traffic * conversion rates = conversions" goes a long way here, but don’t be afraid to dig in and get the data you need if your situation is more complex — assisted conversions, custom dimensions and events can all bear...

  2. The Synergy & Benefits of Optimizing Content as You Write

    This creates a win-win situation for the SEO, the author and the technical CMS departments. With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization...

  3. Search Engine Reputation Management Services

    If you win awards, speak at conferences, sponsor a charity, or when business is kind to you, it should rank and get additional attention from Google visitors. Stock quotes and IPOs are great examples of how media coverage and Google results have a...

  4. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Win-win! By taking ownership of the bad news, bringing it to light quickly, and showcasing your proactive approach to problem solving, you’ll have averted the crisis situation while helping to actually improve the client-consultant relationship.

  5. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    While our sample size of 100 won't win any academic research awards, it should give us a sense of a user’s online information retrieval behaviors. However, I think the way to interpret the data and part of the reason why users have not...