It's a no-win situation, because if the PPC manager is rewarded for higher quality score, the company faces a potential decrease in ROI. Originally written in 1975, the article was already a classic, even at that time.
If that's your situation, your issues may be on you. Recognizing a Win or a Loss In the new game calling a win is all about having the right expectations. It's all in having the right expectations about how you look at what constitutes a win.
The situation is untenable and the message for small businesses nearly impossible to understand. Usually the good guys win, but not always. As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done and what it means.
It's a win-win situation: consumers get the assurance of seeing our performance grades based on the actual experience of customers, while Beaucoup enjoys the higher sales that come with that buyer confidence.
A win/win situation some would say. Compared to 1980, publicists now outnumber journalists by 6:1, according to research conducted by Jamil Jonna. This is not really surprising, considering how the explosion of the internet and digital media has...
This creates a win-win situation for the SEO, the author and the technical CMS departments. With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization...
And this situation could cause problems on several levels SEO-wise. It’s a win-win. I use my programming skills on a regular basis in SEO, and especially when performing SEO audits. Various helpful SEO tools can be incredibly helpful in assisting...
Over the last few years most print publications have been busy trying to find ways to win back their share of the digital market. Each organizational situation is unique. But don’t worry, this post won’t be declaring that SEO is dead, dying, or...
In the end it's a win-win; if you write compelling ad copy you get more traffic which results in a higher relevancy score, which gets you higher rankings, which gets you more exposure at a higher click-through rate.
If you win awards, speak at conferences, sponsor a charity, or when business is kind to you, it should rank and get additional attention from Google visitors. Stock quotes and IPOs are great examples of how media coverage and Google results have a...
Win-win! By taking ownership of the bad news, bringing it to light quickly, and showcasing your proactive approach to problem solving, you’ll have averted the crisis situation while helping to actually improve the client-consultant relationship.
When you combine a discount with a great resource, it's a win-win situation. I'm literally besieged by emails offering cheap links. I can grab 100 one-way PR 4 links for $200 or less. I can also buy links from this or that domain hoarder who is...
While our sample size of 100 won't win any academic research awards, it should give us a sense of a user’s online information retrieval behaviors. However, I think the way to interpret the data and part of the reason why users have not...
Don’t try to win the race in 90 days. Everyone’s link building plan should be unique to a website’s individual situation. Analyze your website’s particular situation, devise a strategy, and then lay out the tactics that will help to get you where...
After all, no win is small enough to not celebrate. To save yourself and your company from this type of situation, it's important for SEOs to have that ethical approach to link building, and integrity plays a huge part here.
Yet, that is exactly the situation they find themselves in - only the pressure comes from within, in the form of a fledgling social network that, at the direction of the CEO is a win-at-all-costs proposition.
It could be that Ballymascanlon Holdings simply felt that they couldn't win the case or that no settlement was likely. As noted in our first article on the case, this situation raises some interesting ethical and legal questions.
How long the latency period is depends on the situation. Those who persevere in SEO are those who eventually win. Want to win in SEO? Being proactive is fundamental to being a good SEO for a couple of key reasons:
That patent collection is the center of Google's current frustrations, but maybe it wouldn't have been had Google taken the entire situation more seriously. While criticized by some, yours truly just thinks that's awesome – unless, of course, your...
I can see the win-win situation that the Baidu-Bing relationship provides in its current state and I’m excited about learning more about the developing partnership, especially with any type of social media and paid search integration.
