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  1. Mobile Advertising Measurement: Winning the Long Game

    And mobile analytics will allow you to do just that and help you win in the long game. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    This is according to WIN, a company that represents independent labels worldwide. There are some shady dealings going on behind the scenes at YouTube regarding its new streaming music service. YouTube is having difficulty getting independent music...

  3. 10 Video SEO Tips That Can Truly Impact Your Rankings

    By making it easy for others to embed your videos on their site, you're increasing the potential for more inbound links to your own website – clearly an SEO win. Recently, Purna Virji wrote a refreshing piece on the right way to think about SEO.

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    to preview his upcoming keynote and offer us some insight into how Amazon.com became an online retail behemoth, and how companies can adopt what Amazon.com has done and win. Where do you see this fight going over the next few years, and who do you...