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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Brands that win are brands that know where their audience is and how they like to receive information, and then they create content assets that are optimized for those search queries. From more humble beginnings of White Hat SEOs touting "content...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    When you analyze and understand what types of interactions and content that lead your users to convert, you can adjust your marketing strategies accordingly and win more customers. As digital marketers we’re far past the point of relying on our gut...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    This is another win for global advertising support for the platform, as Yandex joins the list of already supported engines like Google, Bing, Yahoo Japan, and Baidu. Advertising platform Marin Software announced support for Yandex - Russia's...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  5. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    This "great divide" makes it increasingly difficult to win the hearts and minds of new customers and to keep loyal customers. Yet, brands dedicated to winning and maintaining customer satisfaction (and delight) over time will always win.

  6. Marin Adds Google Shopping Campaign Management

    This latest move by Marin as the first in its field to offer Google Shopping campaign management in this way is another win for the brand. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Rocky Aoki, a famous Japanese Olympic wrestler and founder of Benihana restaurants, said, "You only win if you aren't afraid to lose. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the...

  8. Mobile Advertising Measurement: Winning the Long Game

    And mobile analytics will allow you to do just that and help you win in the long game. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Long-term campaigns are designed to acquire quality, long...