SEO News

William Flaiz

  1. The Best of Outsourced: 10 Greatest Hits

    I took over the Outsourced column from Chris Boggs (now writing SEM Crossfire with Frank Watson) back in September 2007. At the time, Boggs made the move from Avenue A | Razorfish (now Razorfish) to Brulant (now Rosetta), and he generously handed...

  2. SEW Experts: The Best of Outsourced: 10 Greatest Hits

    In today's SEM agency issues column, "The Best of Outsourced: 10 Greatest Hits," William Flaiz bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months.

  3. Is Your Landing Page Relevant?

    Last time, I asked, "Are Rankings Still Relevant? This week, I pose a more personal question: Is your landing page relevant? With Google collecting the data it needs to develop searcher personas, the search experience is becoming far more...

  4. SEW Experts: Is Your Landing Page Relevant?

    William Flaiz explains that Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader. Your landing page is the first impression by which search engines and users alike will judge your...

  5. SEW Experts: Are Rankings Still Relevant?

    William Flaiz wonders if search marketers have been relying on rankings as a crutch, when we should have been looking at the bottom lines. Are we heading toward an age where site ranking doesn't matter?

  6. Search Shifts and Predictions for 2009

    Last year brought us few new innovations besides, or course, the Google killer Cuil (you've heard of them, right? In my humble opinion, 2009 will see search engines focusing less on new product innovations and more on new revenue streams during our...

  7. SEW Experts: Search Shifts and Predictions for 2009

    In today's SEM agency issues column, "Search Shifts and Predictions for 2009," William Flaiz predicts what another year will hold for Google, the Web and SEO. Time to ring in the New Year with a few search marketing predictions for 2009.

  8. Revisiting My 2008 Search Predictions

    The holiday season is a time for both celebration and quiet reflection. After the roller coaster of a year SEO has had, there's room for a little of both. Before we take a look at what's coming down the line next year, I want to take a moment to...

  9. SEW Experts: Revisiting My 2008 Search Predictions

    In today's Outsourced column, "Revisiting My 2008 Search Predictions ," William Flaiz looks back to see whether he truly had his finger on the pulse of what's trending in SEO. It's that time of year to look back and see what predictions came true...

  10. Universal Search Should Be a Plus

    It's no secret that online marketers love universal search. Variety in the search results gives us multiple opportunities to rank and gain new listing visibility. And the universal results appear in their vertical searches as well, which means...

  11. SEW Experts: Universal Search Should Be a Plus

    In today's SEM agency issues column, "Universal Search Should Be a Plus," William Flaiz reminds us that as new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user.

  12. Why Retailers Should Be Day Trippers to SES Chicago

    Moderator: William Flaiz, VP, Search Engine Optimization & Web Analytics, Razorfish But there are lots of very current reasons why retailers should consider becoming day trippers to Search Engine Strategies Chicago next week.

  13. Great Expectations: How to Communicate SEO Value

    You've answered the request for information (RFI), presented the request for proposal (RFP), and won the business. You've made it through legal review, developed a strategy, and got the client to implement your recommendations.