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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Some brands don't want every employee to represent their brand in social contexts, some are OK with that. will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content, and get...

  2. Google Warns Local Businesses: You Have 3 Weeks to Save Your Places Listing

    If someone else has already verified, such as an employee who may no longer be with the company, you can simply do the verification process again. If you have your business set up on Google local pages, there are a couple changes that you should be...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s $1.65 billion acquisition of YouTube in 2006 when it seemed like a big risk, is the senior most woman at Google, and will now become the Senior Vice President of YouTube.

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Account and Employee Access Management API will enable organizations to grant access to internal resources such as employees, making life easier for big customers. Google says it wants to help businesses put together an accurate image of their...

  5. 6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013

    The reason for the change was due to the external and employee feedback the company was receiving. During Mayer's interview, Arrington asked what her superpower was, in addition to other two other tech giants, Google CEO Larry Page and Zuckerberg.

  6. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Positioned as a guide for millennials, "Promote Yourself", released on September 3, has some interesting points that resonate with me as a former employee and as a current online entrepreneur. If every employee starts to take ownership of their...

  7. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    On Friday, August 9th, two minutes into a conference call expected to cover layoffs, and just moments after saying he didn't care what the press says and that leaked information didn't bother him, Armstrong abruptly fired Abel Lenz, a Patch...