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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Exec Reveals Secrets To Its Brilliant, Tear Jerker Ads – Business InsiderGoogle's "sappiest" employee and Creative Lab CCO Robert Wong and tear-jerker-in-chief discusses the art of storytelling and the importance of not taking "yourself so...

  2. How to Avoid PR Disaster With a Social Media Policy

    The Employee Social Media Manual #Trending #HR #PR Addvocate makes it easy to empower, track, and reward your employee brand advocates, making them part of the solution. A recent report published by the Wildfire Google Team – The Road to ROI...

  3. Linking From Within: How to Generate Links Through Existing Relationships

    It can be easy to scale links from the profiles across your employee base, starting with those that have the most recognition in your vertical. You have a formal relationship with them and are doing good things in the community: Let Google know...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Employee Satisfaction/Retention For ROI calculations, use your actual CTR values available via Google Webmaster Tools. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support...

  5. Google Catalogs Design Tips: How to Best Showcase Your Products

    For the employee tasked with actually uploading and annotating the catalog, the annotation frames clearly designate where the annotations should be placed. Most tablet users look at Google Catalogs in landscape Orientation, according to Google.

  6. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    In terms of the process to get Google Grants up and running, you used to be able to apply directly in one step with a very simple form using your organization's Employee Identification Number (EIN). That's right, Google takes care of the bill via...

  7. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Soft skills are present in most marketing functions, so improving these will make you an invaluable employee. Finally, become Google Analytics certified. Let Go Trying to do everything can be destructive to your team's efficiency and work flow.