At Connected Marketing Week 2010 in San Francisco, Byron Gordon of SEO-PR interviewed Dean McBeth of Wieden+Kennedy about the success of their Old Spice "The man your man can smell like" YouTube advertising campaign.
Unless your agency is Wieden + Kennedy, try to create video content that provides intrinsic value to your viewers. The Monitor was preparing to publish Jill Carroll’s story about her 82 days of captivity in Iraq.
Created for Old Spice by Wieden + Kennedy, this YouTube ad makes a bold claim: "We're not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it.
Target has hired advertising company Wieden & Kennedy to design the three 15-second spots aired that night. Advertisers have invested massive sums to get hot spots during ABC's finale of Lost on May 23rd and they were right to do so, according to...
