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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Just like we saw the rise and fall of link bait, links in widgets, and the popularity of directory links, this can be added to the list of "past SEO techniques. We ruined it the same way we ruined meta keywords, and directories, and press releases...

  2. What is Valid Link Bait?

    So, determining what is valid link bait may go beyond morality, and be more the power of the person doing them and who they know. The recent hoax of a 13-year-old ordering hookers on his father's credit card started an interesting conversation...

  3. SEW Experts: What is Valid Link Bait?

    In today's SEM Crossfire column, "What is Valid Link Bait? Social media traffic bait. Frank Watson and Chris Boggs address recent issues with ethical questions of linkbuilding, like fake articles being created to generate links, or hidden links in...