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  1. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and possibly damage their brands.BloomReach SNAP understands your customers...

  2. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    For instance, if you write "Brand X isn't the worst provider of widgets in the market, however.you'd wisely be concerned about whether the Google algorithms would include "isn't" as a modifier of "worst provider in the market" (typically, they...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Just like we saw the rise and fall of link bait, links in widgets, and the popularity of directory links, this can be added to the list of "past SEO techniques. We ruined it the same way we ruined meta keywords, and directories, and press releases...

  4. The Actual Impact of PPC on Sales [Case Study]

    Let’s say they sell widgets to businesses via their website. After all, PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert. Much was made of Google’s 2011 Search Ads Pause study, which showed...

  5. How to Build an Analytics Package to Measure Off-Site Content Distribution

    This basic tool can be very helpful when you are dealing with publishers that don't have widgets that track such stats, or a large amount of content outreach going on. Marketers and advertisers have been spoiled in the cloud-based world we now call...

  6. Google Analytics Adds Mobile Capabilities to Tag Manager

    Last year, Google introduced Tag Manager to help you sort out the multitudes of JavaScript code snippets that are required for all your widgets and plug-ins. Google Analytics has introduced two new features: a new version of Tag Manager for your...