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  1. The Art of Winning on AdWords - Lessons from Moneyball

    Click the “Edit” button and you’ll see the following screen: Broad match keyword, on the other hand, represent a wide variety of searches, most of which will not closely match the ad. He won games by fiercely playing the percentages: where to...

  2. 5 Reasons Google's New Keyword Tool is Better [Best of SEW 2010 #6”

    Searcher's intent, query language, context, even screen and browser limitations -- these all vary widely from the big screen to the little screen. A lot of marketers in the search engine optimization (SEO) and paid search communities have come out...