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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says other retailers need to be able to use Web-wide data in order to compete with Amazon, because when it comes to what a shopper wants right now on that retail site, "the vast majority of sites are oblivious.

  2. How to Optimize Your Content Strategy With Social Listening

    Each day, millions and millions of tweets, status updates, Tumblr posts, and any other forms of social postings touch on a wide array of topics. If you understand what your customers are saying, what they need, and how they want to get it, you can...

  3. What is SEM? Depends on Who You Ask

    This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. Oh, you rank stuff on browsers, right? There appears to be no right or wrong answer. When an industry can't come to common consensus about...