SEO News

Why Bother

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  1. How Link Building Changed in 2013

    Should you bother trying to clean up links or just disavow them? Every year, link building gets harder. We rename the process, we struggle to adapt to updates, we beg clients to let us stay as safe as possible, we argue about new factors that may...

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    On Friday, August 9th, two minutes into a conference call expected to cover layoffs, and just moments after saying he didn't care what the press says and that leaked information didn't bother him, Armstrong abruptly fired Abel Lenz, a Patch...

  3. SEO & Keywords: Think Conversions, Not Rankings

    One of my favorite sayings about SEO is, "don’t bother even starting the SEO process unless you have website analytics goals and conversions configured. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating...