SEO News

Why Bother

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  1. SEO & Keywords: Think Conversions, Not Rankings

    One of my favorite sayings about SEO is, "don’t bother even starting the SEO process unless you have website analytics goals and conversions configured. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating...

  2. How to Create an Editorial Calendar That Will Grow Your Audience

    Why Bother? Editorial calendars can help content managers, SEOs, and businesses organize content and blog posts efficiently. These flexible tools can turn your blog, social media, and outreach efforts into a content machine that regularly delivers...

  3. How to Understand Your Google “Not Provided” Traffic

    Fortunately that bothers me no more, and hopefully it won't bother you either after you're done reading. If you didn't notice the Search Engine Watch article from October 19, 2011 discussing Google's decision to encrypt the referrer information for...

  4. Major YouTube Redesign Zooms in on Channels, Video Discovery, Social Sharing

    With more than 3 billion videos viewed each day on YouTube, why bother? The YouTube Team has introduced a new homepage – which we saw a sneak preview of a couple weeks ago – unveiled a new Channel design, and gave the video-sharing site a fresh...