Whuffie Factor. We conducted more than half a dozen video interviews with attendees at SES Toronto 2009 -- to get feedback on the conference. Basically, the event got rave reviews with comments ranging from "excellent" to "bloody fantastic.
Posted by Kevin Newcomb Jun 12, 2009 This week at SES Toronto, Tara Hunt shared some insights from her new book, The Whuffie Factor. In Hunt's definition, "whuffie" is social capital, composed of reputation, trust, connections, influence, and other...
This week at SES Toronto, Tara Hunt shared some insights from her new book, The Whuffie Factor. In Hunt's definition, "whuffie" is social capital, composed of reputation, trust, connections, influence, and other factors.
Hunt, the author of The Whuffie Factor, discusses the key principles of Whuffie, or how you go about generating brand for yourself by citing a fictional example of a "green" shampoo. On YouTube, you could find a video interview by Byron Gordon of...
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For example, the opening keynote on June 8, 2009, will be given by Tara Hunt, the co-founder and chief marketing officer of Citizen Agency and author of "The Whuffie Factor: Using the Power of Social Networks to Build Your Business.
