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  1. Guy Kawasaki Talks Content Marketing, Social & Google+

    I'm kind of a supply-side marketing guy, which is if you have a great product, everything flows from there. While content marketing has been around for as long as the written word, it has taken itself to a whole new level over the last few years...

  2. SEO Diagnostics: Urgent & Preventive Care

    Product Variations s the one that ranks. If you have review data for products you don’t carry, but you want to still leverage the review data (i.e.user-generated content), provide a message that the product is no longer carried on the page, but...

  3. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    Leave this option checked for your first ad group, which encompasses your whole product data feed list, or all of the products your sending through the Google merchant login. In the case where you have a Product Listing Ads All Products ad group...

  4. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Annotations on Google Catalogs are so much more than just hyperlinks to product pages on your company’s ecommerce site. In a grouped annotation featuring iterations of the same product, the publisher can limit the full description to the first SKU...

  5. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Select a Product listing ads, and name your campaign: Create an Ad Group with an all products product target: At this point, the Product Listing Ads (PLA) accounts I was managing were set up with detailed ad groups for brands, best sellers, price...

  6. Small Business Social Media: 3 Tips to Get Started

    Explore each of the big five social networks and see if your competition, or related product/service providers are doing well there. Be sure you check these sites often or set up alerts so you're notified when someone asks a question related to...