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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This post will cover some specific examples from a tool called www.ispionage.com and a few specific examples of how to monetize this data. If you're doing paid search, you typically want to know which keywords your competition is using, what ads...

  2. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Due to more investment on Thanksgiving, average cost-per-click for paid search ads also increased on Thanksgiving to 22 percent more than 2011. Marin helpfully pointed out in their blog post outlining these insights, “The ‘creep’ as it’s used in...

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving its ranking by using mainly black hat SEO tactics – from article spinning, buying links, forced anchor text, to inbound...

  4. Nomenclature: The Industry Case For and Against SEO

    Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given to paid ads. The range of answers just within this post, let alone everywhere else, leave me wondering if we ever really...

  5. Really Google? Penalizing Good Sites To Get Some Bad Ones

    Alan Bleiweiss in his post over at Search Engine Journal saw a major drop in a serious e-commerce site. Danny Goodwin also contributed to this post. Update: Cult of Mac has been "reinstated" in Google's results, and Kahney said "Matt Cutts, tweeted...

  6. SearchDay: Link Building via Word-of-Mouth

    Photobucket will now display an Ask.com search box, and includes syndication of sponsored listsings and display ads. Between his article which clarifies much of Usman Latif's posts on the topic as well as Latif's own detailed post from 2005 when .

  7. SearchDay: Can Google Predict the Next President?

    Microsoft's Steve Ballmer Sees All Media Electronic in 10 years Posted by Frank Watson Jun 26, 2008 Microsoft CEO Steve Ballmer told the Washington Post today that trees will have no fears from newspaper publishers as all media will be electronic.